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Cheil Worldwide Inc.() is a marketing company under the Samsung Group that offers advertising, public relations, shopper marketing, sports marketing, digital marketing, etc. It was established in 1973 with headquarters in Seoul, South Korea. It is the country's largest〔(【引用サイトリンク】 title=Cheil Worldwide acquires U.S. marketing firm )〕 and the world's 15th largest advertising agency, by 2013 revenues.〔(【引用サイトリンク】 title= Cheil Worldwide )〕 Its major clients include Samsung, Hankook Tire, Deutsche Bahn, Orion, New Balance, Coca-Cola, AIG, ESPN, Emirates Integrated Telecommunications Company (du) 〔http://mid-east.info/cheil-takes-over-experiential-duties-for-du-25345/〕 and Dubai Electricity and Water Authority (DEWA). ==History== In 1973 when the company was established by Lee Byung-chul, the Korean entrepreneur who founded Samsung Group, the official name was Cheil Communications. It began conducting Korea's first nationwide lifestyle surveys in 1977; set up a joint venture with Bozell in 1989; and set up Hakuhodo-Cheil in 1999. The company changed its name to Cheil Worldwide in 2008. Cheil Worldwide opened its first international branch office in Tokyo in 1988 and established Cheil USA 4 years later. From the late 2000s, it began to acquire stakes in overseas agencies. It acquired a stake in London-based agency Beattie McGuinness Bungay in 2008〔 and New York-based digital shop, The Barbarian Group in 2009. In order to gain further foothold in the US and China, Cheil bought two more agencies in 2012, McKinney and Bravo Asia, respectively. In May 2013, Cheil Worldwide revealed a new corporate identity complete with a new logo and a new slogan "Ideas that Move". Most recently in December 2013, it opened a new office in Kuala Lumpur, Malaysia, increasing the company's global footprint to a total 35 countries.〔 As of March 2015, Cheil has 48 offices and 8 affiliates across 41 countries.〔http://www.cheil.com/web/?sub=Our_offices&〕 In November 2014, it announced that it had signed a deal to acquire a significant initial investment in the UK-based agency (iris worldwide ). The deal will potentially rise to 100% of the business over the next five years.〔http://www.thedrum.com/news/2014/11/25/cheil-worldwide-takes-unspecified-stake-iris-worldwide〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Cheil Worldwide」の詳細全文を読む スポンサード リンク
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